In today’s rapidly evolving digital economy, businesses require seamless, cost-effective, and secure payment solutions to stay competitive. Paysecure, a leading innovator in the payments industry, is redefining the landscape with its advanced orchestration technology. By leveraging AI, machine learning, and a robust global payments ecosystem, Paysecure enables merchants to optimize transactions, improve approval rates, and scale operations with ease.
We had the opportunity to sit down with Amit Hooja, CEO of Paysecure, to discuss the company’s mission, innovative approach to payments orchestration, and vision for the future.
An Interview with Amit Hooja, CEO of Paysecure
-
Can you tell us about Paysecure and what inspired its founding?
Paysecure is a technology company driven by the idea of solving complex problems in payments. This has always been one of my interests and I wanted to make it easier, less expensive and more secure for businesses to access the best payments to support their business. While there are established providers and ways of accessing payments, I wanted to take a fresh perspective and develop scalable, efficient, and effective solutions that put the merchant at the center of everything we do.
Our vision was to create a one-stop API that allows merchants to easily connect to the global payments eco-system. This puts the merchants in control and offers flexibility to select providers that best suit their needs, both on a domestic and global basis. Currently, there’s a reliance on a small number of players which, in turn, leads to higher pricing, less competitive customer service and a restriction of choice. In short, our goal is to democratize the industry by providing more choice and flexibility.
With my background in the gaming industry, I’ve seen first-hand how geo-agnostic industries, like gaming, travel, and marketplaces operate across multiple regions. Businesses in these markets offer a consistent approach to their customers regardless of location and need payment systems to support this approach. Paysecure is tailor-made for such companies, providing seamless, scalable payment solutions for diverse global markets.
Basically, Paysecure is about challenging the status quo, working with our customers and delivering solutions that fully support the payment needs of our customer’s customer no matter where they are in the world.
-
What is the core mission of Paysecure in the payments industry?
Our core mission is to enable merchants to quickly and easily access the global payments eco-system. While payments are diverse and complex, we make using payments straightforward and simple to access. By taking every transaction and making sure it goes to the best provider based on cost, risk appetite, availability and payment type, we help optimize the payments for merchants. Our goal is to empower our clients to focus on growing their business by providing them with seamless, efficient payment solutions.
We are a tech-driven organization, deeply committed to scalability, security, and innovation. Our continuous investment in building a world-class payments platform ensures we meet the demands of global businesses and transactions.
At the heart of our offering is our Advanced Orchestration Engine, which enables businesses to manage intricate payment flows effortlessly across multiple geographies. We’re also investing in next-generation technologies, including advanced AI-driven analytics and machine learning, to enhance payment routing, optimize transactions, prevent fraud, and deliver highly personalized, data-driven services.
-
How does Paysecure leverage AI in its payments orchestration solutions?
When we designed Paysecure, AI was already on the horizon. Recognizing the potential to use AI, we therefore set about building rules and a data driven approach designed to fully leverage the power of AI. AI will enhance every aspect of its payments orchestration solutions. One key area is transaction routing, where AI can assess every transaction by analyzing extensive metadata and evaluating the risk relative to the business context. This ensures a more accurate understanding of transaction intent and identifies the best possible routes to maximize approval rates.
With over 10 types of detailed reporting and 50+ traffic analysis parameters, including complex AND-OR conditions and ML-driven insights, we optimize transaction flows for various types of traffic. Our AI approach is to initially support decision makers in rules design and optimization of the weighting of payment types and providers. And then later moving towards real time AI driven optimization and decisioning.
Using AI-driven optimization, our platform dynamically identifies the ideal gateways or acquirers for each transaction, routing payments intelligently to maximize efficiency and approval rates. Additionally, through advanced cards and APMs (Alternative Payment Methods) routing, we provide local and regional payment options, catering to customer preferences while reducing transaction friction and improving success rates.
-
What specific benefits can merchants expect when using Paysecure’s AI-driven solutions?
Merchants using Paysecure’s AI-driven solutions can expect several key benefits including seamless payment experiences and the ability to scale operations efficiently:
-
Lower cost of business: Our platform intelligently manages transactions, ensuring smooth and efficient payment routing. This not only enhances performance but also minimizes friction for both merchants and customers.
-
Higher acceptance rates: By leveraging AI, we help businesses mitigate risk effectively while uncovering new opportunities for growth without operational concerns. Merchants benefit from a unique Trust Score system, a 360-degree detailed analysis of user profiles, including chargeback scores, payment history, and device fingerprint assessments. By having access to such granular insights, merchants can improve both acceptance rates and end-customer experience.
-
Improved customer experience and choice: Our upgraded Cashier Platform supports an extensive range of global and local payment methods from Pix in Brazil to Interac in Canada, Open Banking in Europe, mobile payments in Africa, and more - all tailored to client-specific needs. Additionally, our revamped Analytics reporting system provides detailed, real-time insights, enabling businesses to track transactions, monitor performance, and fine-tune their user experience with precision.
-
Low cost, fast implementation: With our fully adjustable whitelabel platform, businesses receive a branded payment gateway built on dedicated servers. The solution is PCI DSS-compliant and includes user-friendly software, along with more than 300 pre-integrated connections to providers, banks, and APMs.
-
Can you share any success stories or testimonials from merchants who have scaled their operations using your platform?
Paysecure has empowered numerous merchants to scale their operations by providing innovative, adaptable payment solutions.
One example that I recall is that we identified recurring 3D timeout errors affecting a specific merchant’s customers. We used the Analytic report’s filtering tools to pinpoint the root cause. Our analysis revealed that customers were experiencing issues because the 3D window couldn’t open when they were redirected within an iFrame. To resolve this, we embedded a clickable link within the iFrame, allowing clients to open the 3D window in a new tab. This adjustment led to a significant 5%+ increase in approval rates.
-
How can merchants effectively integrate Paysecure’s solutions into their existing systems?
This is the very core of our approach. By integrating once with Paysecure’s API the merchant has access to the global payments eco-system. We offer seamless compatibility with most open-source platforms and other widely used systems, making the onboarding process simple for merchants. We provide a full range of support including user-friendly guides for developers, sandboxes, example approaches and, of course, our team is here to help.
For businesses requiring more complex setups, merchants can explore the system firsthand by creating an account in our sandbox to see how our solution will align to their needs, with visibility into both test (sandbox) and production environments.
We understand that it's not just about payment transactions. Onboarding banks and acquiring providers, dealing with chargebacks, fast response customer service, reporting and on-going business improvement are all equally important aspects of delivering a great payments solution. That’s why our platform is both scalable on a transaction basis but also on a business basis.
-
How is Paysecure preparing for these future trends?
Paysecure is always looking ahead to the future of payment orchestration, with a focus on building trust, reliability, and innovation. We continue to invest in next-generation technologies including advanced AI-driven analytics and machine learning capabilities to ensure our platform continues to lead the market. Our range of payment methods will continue to expand both in terms of local payment methods and more global methods such as cryptocurrencies, QR code payments, mobile wallets, and virtual IBANs.
Above all, we put our customers at the center of our business. We actively seek out input from our customers so that we can be sure we are investing in supporting their businesses today and tomorrow.
We are also constantly on top of regulatory changes such as the PSD2 framework in Europe and the Instant Payments Regulation (IPR), which impacts how and when payment methods can be used. Regulation is both driving change and tightening compliance. This has pushed us to innovate in fraud detection, tokenization, and encryption technologies.
Amit Hooja
Amit Hooja, the CEO at Paysecure, is a technocrat with exceptional business acumen, dedicated to innovation and growth hacking throughout his illustrious career. Cultivating a passion for technology from a young age, Amit has seamlessly worn various functional and strategic "hats" across his professional journey, encompassing roles in technology, marketing, and operations. His comprehensive skill set and versatile expertise underscore his commitment to driving success at the intersection of technology and business. As a visionary leader, Amit continues to steer Paysecure towards new heights, leveraging his multifaceted experience to lead the company on a trajectory of sustained growth and technological excellence.
Paysecure
Paysecure serves as the premier technology payment company to streamlined and optimized online transactions. Its comprehensive suite of products, including payments processing, orchestration platform, and the innovative User Trust Score, is designed to elevate business capabilities. As a trusted global payment company, Paysecure specializes in providing a one-stop-shop solution for businesses, facilitating seamless integration with Payment Service Providers (PSPs) and acquirers across diverse industries covering eCommerce, forex, marketplaces, and many more.
With a single payment gateway integration, Paysecure offers to both B2B and B2C entities the flexibility to access diverse payment methods and swift pay-outs, accelerate transaction speeds, achieve market readiness, reduce fraud and chargebacks and ultimately boost sales conversion results.
Company Name :- PaySecure Technology Limited
Business Mail id :- info@paysecure.net
Websits :- https://paysecure.net/
Address :- 25 Wilton Road, Victoria, London SW1V 1LW, United Kingdom
Contact Person Name : Amit Hooja
Contact Number :- +44 7537 187173