FINOM, the European digital banking solution for small businesses, launched an unconventional marketing campaign using fax machines, highlighting the benefits of transitioning to modern digital financial management solutions.
The "Faxvertising" campaign addresses the significant number of German entrepreneurs who continue to use traditional administrative processes. According to BitKom research, approximately 77% of businesses in Germany still utilize fax machines for various administrative tasks.
"German businesses spend considerable time on paperwork that could be automated through digital solutions," said Roman Bukh, Brand Director at FINOM. "Our campaign aims to illustrate the efficiency gains possible through modernization in a relatable way that resonates with our audience."
The campaign includes two distinct elements:
- A nationwide distribution of informative fax messages to small businesses featuring QR codes that link to free trials of FINOM's digital banking platform.
- An engaging street marketing event in Berlin featuring interactive displays in popular locations throughout the city, demonstrating the transition from traditional to digital solutions.
1) A nationwide distribution of humorous fax messages to small businesses featuring QR codes that link to free trials of FINOM's digital banking platform.
2) An engaging street marketing event in Berlin featuring interactive displays of fax machines in popular locations throughout the city, highlighting the benefits of transition from traditional to digital solutions.
The "Faxvertising" campaign supports FINOM's broader mission to simplify and enhance financial operations for European entrepreneurs. FINOM provides comprehensive digital financial management services including business accounts with local IBAN, virtual and physical cards powered by VISA, international payments, e-invoicing, and expense management tools. The company has also developed AI-powered accounting and business lending solutions specifically designed for small and medium-sized businesses.
FINOM's focus remains on helping small businesses reduce administrative workload and improve competitiveness through intelligent digital financial management tools that meet the evolving needs of modern enterprises.
About FINOM
FINOM is a digital financial services platform designed for the unique needs of entrepreneurs and SMEs across Europe, and an official Visa card partner. FINOM offers a comprehensive set of financial tools that enable business owners to quickly open an account and efficiently manage their finances. The platform simplifies online financial management, payments, invoicing, and expense tracking. Dedicated to supporting entrepreneurs’ growth and competitiveness, FINOM provides innovative financial solutions and holds an Electronic Money Institution (EMI) license operational across Europe. Headquartered in the Netherlands, the company has a strong presence with offices throughout Europe. To learn more about FINOM, visit https://finom.co
Media contact:
Maria Angelova
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