DUBAI/SAN FRANCISCO, May, 2025 — Today marks the official pre-launch of ServiceOrca, a revolutionary AI-powered marketplace connecting consumers with verified service professionals across hundreds of categories while charging zero commissions to providers. This innovative platform aims to transform how individuals and businesses discover, evaluate, and engage service providers worldwide.
In an industry dominated by high fees and paid rankings, ServiceOrca.com enters the market with a radically different approach: free listings, AI-powered matching, and a structured taxonomy designed to help quality providers stand out regardless of their marketing budget.
Solving the Service Discovery Problem
Finding the right service provider—whether for home repairs, professional consulting, or specialized expertise—remains surprisingly difficult in 2025. Existing platforms either focus on narrow niches, prioritize paid listings, or operate as lead generation businesses that don't truly serve either providers or customers.
"Most platforms today force service providers to pay high commissions or buy expensive leads just to reach potential customers," explains Rafayel Tobelyan, founder and CEO of ServiceOrca. "We've built a more equitable ecosystem where providers can be discovered based on quality and relevance, not their ability to pay for visibility."
This fundamental shift addresses longstanding frustrations experienced by both service providers and consumers. For providers, traditional marketplaces often create a race to the bottom through commission structures that can reach up to 30% of transaction value. Meanwhile, consumers struggle to find reliable providers amid algorithms that prioritize paid placement over actual service quality.
A New Paradigm for Service Marketplaces
ServiceOrca's platform architecture represents a complete rethinking of how service marketplaces should function in today's digital economy. The company's engineers have developed a proprietary categorization system with unprecedented granularity, allowing for precise matching between service needs and provider capabilities.
"Our taxonomy includes hundreds of service categories and subcategories, each with specific attributes that matter to consumers," explains Tobelyan. "This structured approach means that when someone searches for a specialized service like 'pet-friendly deep carpet cleaning' or 'bilingual corporate tax consultant,' our platform understands the intent and delivers relevant matches."
This level of specificity addresses a significant pain point in existing marketplaces, where broad categories often lead to mismatched expectations and wasted time for both parties.
AI-Powered Matching with Human-Centered Design
ServiceOrca's platform leverages advanced artificial intelligence to understand user intent and connect them with the most suitable service providers based on:
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Geographic proximity and service area coverage
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Detailed service attributes and specializations
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Customer reviews and quality metrics
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Provider availability
Unlike competitors who use AI primarily to maximize platform revenue, ServiceOrca deploys technology to improve matching accuracy and ensure both providers and customers find their ideal counterparts.
User Experience Innovation
ServiceOrca's user interface has been designed with simplicity and clarity in mind, despite the sophisticated technology operating behind the scenes. The platform features:
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Clean, intuitive search functionality that guides users toward precise service matches
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Detailed provider profiles highlighting qualifications, experience, and past client reviews
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Direct communication channels between customers and providers, eliminating platform interference
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Transparent pricing information and service scope definitions
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Scheduling tools that respect both provider availability and customer urgency
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Verification systems that build trust through multiple credibility indicators
"We've eliminated the typical marketplace friction points," notes Tobelyan. "No more waiting for quotes that never arrive, dealing with unresponsive providers, or discovering hidden fees after committing to a service."
Provider-First Philosophy
While many service marketplaces claim to serve providers, their business models often create misaligned incentives. ServiceOrca's approach puts providers' needs at the center of the platform experience:
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Zero-commission structure preserves provider profit margins
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Free listings with equal visibility opportunities for businesses of all sizes
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Detailed analytics dashboard showing profile performance and customer engagement
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SEO-friendly public profiles that strengthen providers' online presence
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Verification badges
"Service professionals deserve a platform that actually works for them, not one that extracts value at every turn," emphasizes Tobelyan. "Our success is directly tied to their success, which is why we've designed a business model that grows alongside our providers rather than at their expense."
Global Vision with Local Execution
Currently onboarding early providers across the United States and UAE markets, ServiceOrca plans rapid expansion into European, Asian, and Latin American regions throughout 2026.
Early adopters receive premium benefits including the ability to list up to eight distinct services and register multiple business locations at no cost—features typically restricted on competing platforms.
"Whether you're a solo practitioner or a multi-location business, ServiceOrca gives you tools previously available only to enterprise-level companies," Tobelyan adds. "Our platform democratizes access to customers without forcing providers into bidding wars or commission structures."
The company's expansion strategy focuses on building critical mass in strategic metropolitan areas before extending to surrounding regions. This approach ensures sufficient provider density for consumers while creating meaningful opportunities for service providers from day one.
Industry Impact and Market Potential
The global service marketplace industry represents a multi-trillion-dollar opportunity that remains fragmented across countless platforms, local directories, and informal networks. ServiceOrca aims to consolidate this fragmented landscape by offering a superior experience for both sides of the marketplace.
Market analysts note that ServiceOrca enters the field at a pivotal moment when consumer expectations for service quality and transparency have never been higher, while service providers increasingly resist commission-based platforms that compress their margins.
Technology Infrastructure and Security
ServiceOrca's platform is built on a robust technical infrastructure designed for global scale and reliability. The company employs enterprise-grade security protocols to protect user data and communications, implementing end-to-end encryption for sensitive interactions.
"Trust is foundational to our platform," explains Tobelyan. "That means not just creating trust between providers and customers, but also establishing trust in our company as responsible stewards of user data and privacy."
The platform undergoes continuous security auditing and has implemented comprehensive data protection measures that meet or exceed regulatory requirements across its operating regions.
Sustainable Business Model
While other marketplaces extract up to 30% commission from service providers, ServiceOrca maintains a zero-commission approach. The company plans to generate revenue through optional premium features and enterprise tools while keeping core listings completely free.
This approach aligns incentives between the platform and its users, creating a more sustainable ecosystem for everyone involved. Revenue streams will include:
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Enhanced visibility options for providers seeking additional exposure
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Advanced analytics and business intelligence tools
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Enterprise solutions for multi-location service businesses
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Featured placement opportunities for time-sensitive promotions
"We believe in creating value first and monetizing second," states Tobelyan. "By proving our worth to service providers through genuine customer connections, we earn the right to offer premium features that further enhance their business growth."
Looking Ahead: Roadmap and Vision
ServiceOrca's product roadmap extends well beyond its current feature set, with plans to introduce:
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Integrated scheduling and appointment management
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Mobile applications for customers
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AI-powered service recommendation engines
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Virtual consultation capabilities
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Reputation management and enhancement tools
"What you see today is just the foundation," Tobelyan shares. "Our vision extends to creating the definitive global infrastructure for service discovery and delivery, all built on principles of fairness, quality, and transparency."
About ServiceOrca
ServiceOrca is a next-generation service marketplace built to bring transparency and efficiency to service discovery. With hundreds of structured categories spanning local services, professional expertise, and specialized offerings, ServiceOrca helps quality providers reach their ideal customers without middleman fees or commissions.
Founded by a team with extensive experience in marketplace dynamics, artificial intelligence, and service industry operations, ServiceOrca combines technological innovation with deep domain knowledge to solve persistent challenges in the service economy.
Service providers interested in joining the platform during its pre-launch phase are encouraged to register at ServiceOrca.com to secure early adopter benefits and contribute to shaping the future of service discovery.
Media Contact:
Email: info@serviceorca.com
Twitter/X: @ServiceOrca