Will visual search bring eyeballs to Google Shopping? – RetailWire - RetailWire



Google is updating the look and format of product search pages so that feature images better resemble a digital store rather than a long list of links and text.

One method involves the use of Google Lens, an image recognition technology that lets a smartphone camera conduct digital searches by identifying real objects. The “search images” button on the Google app makes all the images on a page searchable through Google Lens, providing information on those products as well as views of similar products.

In a blog entry, Bill Ready, president of commerce, payments & NBU at Google, said, “Whether it’s an image that you see online, a photo you saved on your phone or something in the real world that catches your eye, Google Lens makes the products you see instantly shoppable.”

Google Lens will soon be extended to Chrome on desktops to provide product search results for website images, video and text.

A second method (demonstrated in the video below) enables visual searches directly from mobile search. A search for “cropped jackets,” for example, shows a visual feed of jackets in various colors and styles, alongside other information like local shops, style guides and videos....

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