As Google is currently rolling out its helpful content update, Qamar Zaman, CEO of a Dallas-based digital marketing company, has been keeping a close watch on SERP volatility using SEMRUSH Sensor since last week. He is doing this to monitor and assess the impact of the recent algorithm change on web pages across categories.
On August 29, 2022, Zaman saw decreased volatility across categories. It is a significant improvement compared to the scores on the 28th of August.
“As I’ve said before, the helpful content update would either positively or negatively impact a website. Web pages that provide solutions and value to readers will be rewarded, while the ones with poor content quality would probably suffer ranking loss,” Zaman explained.
For today, August 29, 2022, the top 10 categories in search with the most volatile content are News, Sports, Arts & Entertainment, Business & Industrial, Shopping, Games, Home & Garden, Internet & Telecom, Finance, and Computers & Electronics.
News has consistently topped the volatility ranking with a high score of 5.4. But, although the score is high, it is still 1.2 lower when compared to its score yesterday.
The top 5 winners in this category are 13abc.com, famousbirthdays.com, marca.com, marketbeat.com, and mynbc5.com, while the top 5 losers are wnem.com, wvlt.tv, wwlp.com, defense.gov, and reliefweb.int.
Next is Sports, with a normal volatility score of 4.0. This score shows improvement as it is now 1.4 lower compared to yesterday.
The top 5 winners are bundesliga.com, utsports.com, seminoles.com, silverandblackpride.com, and charlotteobserver.com, while the top 5 losers are bundesliga.com, utsports.com, seminoles.com, silverandblackpride.com, and charlotteobserver.com.
Next is Arts & Entertainment, with a normal volatility score of 3.8. This is quite an improvement as its score yesterday was high. It has decreased by 1.5.
The top 5 winners in this category are samash.com, bleacherreport.com, wegow.com, xfinity.com, and gizmodo.com, while the top 5 losers are ingeniovirtual.com, filmaffinity.com, mubi.com, untappd.com, and cosmopolitan.com.
Next is the Business & Industrial category, with an average range volatility score of 2.5. This is 2.4 lower compared to its score yesterday. .
Today’s top 5 winners under the Business & Industrial category are walmart.com, outdoorgearlab.com, nasa.gov, tirekingdom.com, and justwatch.com, while the top 5 losers are sony.com, rockler.com, qz.com, visualvisitor.com, and realhomes.com.
The Shopping category is ranked 5th with an average range volatility score of 2.5. This is quite an improvement because yesterday it was 4.2.
The top 5 winners in this category are findarticles.com, dailymail.co.uk, parkwhiz.com, enchantedfinejewelry.com, and dsw.com, while the top 5 losers are maxiwalker.com, gullosgc.com, fiverr.com, pinterest.ca, and popularmechanics.com.
Next is Games, with an average range volatility score of 2.2. This score is actually quite good and is quite an improvement considering its score in the past few days.
The top 5 winners today in this category are cnn.com, ebay.ca, dariagames.com, tumblr.com, and ubisoft.com, while the top 5 losers are pixelmongenerations.com, esportspedia.com, lolchess.gg, academia.edu, and forbes.com.
In the 7th and 8th ranking are the Home & Garden and Internet & Telecom categories, with an average volatility score of 2.0. These are good scores which means rankings are quite steady.
The top 5 winners in the Home & Garden category are bona.com, foxnews.com, abt.com, 2modern.com, and jordans.com, while the top 5 losers are buebel-gruppe.de, dhgate.com, ingeniovirtual.com, frontgate.com, and reuters.com.
The top 5 winners in the Internet & Telecom category are facebook.com, victra.com, westfield.com, mlb.com, and espn.com, while the top 5 losers are facebook.com, victra.com, westfield.com, mlb.com, and espn.com.
In the 9th rank is the Finance category, with an average volatility score of 1.9. Today’s score is 1.8 higher compared to yesterday’s.
Today’s top 5 winners for Finance are irs.gov, santanderbank.com, npr.org, flexjobs.com, and iraqidinarchat.net, while the top 5 losers are investors.com, bcbsm.com, trustpilot.com, govdocfiling.com, and farmbureauinsurance-mi.com.
The last is Computers & Electronics, with an average volatility score of 1.8. This is quite an improvement because its score today is 2.6 lower than yesterday’s.
Today’s top 5 winners in this category are facebook.com, trustsu.com, pdfexpert.com, zebra.com, and accessories4less.com, while the losers are converto.io, sap.com, learn.co, hometheaterhifi.com, and audioadvisor.com.
Zaman promised to closely monitor the SERP volatility activities in the next few weeks. He explained that this is to help website owners gain in-depth insight into the impact of Google's recent algorithm update.
Disclaimer. The above data is public information and available from SEMRush Serp Sensor. The author is providing the data to provide information on the Google content update.
Published by: Agnes Zang
Release ID: 362976