With many states issuing shelter in place orders in response to COVID-19, thereby forcing business owners to close their shops, many are struggling to stay afloat. In a mad dash to shift marketing strategies and salvage what they can, businesses have found some innovative ways to draw in business while others may need some inspiration. So, if you’re stuck in and need some help figuring out what to do next, read on.
First, take a breath. You’re doing the best you can, all things considered, and you should be very proud of that. We’re proud of you as well. We get that even on good days businesses may not be able to afford to hire a marketing agency and this is definitely not a good day. We may not be able to help you find any Lysol wipes right now, but we’d like to do our part by offering a few marketing tips that you can do yourself while you’re stuck in. After all, we’re in this together.
Redefine Your Target Audience
Our new normal is not the same as it was even a month ago. Once the economy begins reopening, our version of normal will likely once again change. As we reach these milestones in our economy, you’ll want to take look at just who fits the bill of your new target audience to ensure that you’re marketing effectively.
Adapt to the Virtual Environment
Even on the cusp of reopening, nothing will be the same as it was. Many have adapted to a virtual environment out of necessity and may be hesitant to go right back to shops and other crowded places as soon as they’re allowed to reopen. Set your business up for success by maintaining a virtual presence while we figure out what our new normal will look like.
In addition to helping you stay relevant, maintaining a presence of social media can help you grow your business and stay in contact with your customers. Wondering what you should be posting? You’re not alone. Use social media as a way of keeping your customers informed of how your business is being affected (Are you open online? Closed? Experiencing delays?), to send messages of positivity and inspiration (a favorite quote, a photo of you/your staff volunteering, etc.) and balance this with your salesy posts.
Use this time wisely. Why not work on creating some graphics or videos for your company? The biggest reason businesses turn to marketing agencies is a lack of time. Well, COVID-19 has given many the time to get these things done. There are loads of YouTube videos and explainer articles out there on how to create content.
Want to reach the wider audience? Consider advertising on social media. Without having a full schedule, many are sat doing the Facebook scroll. Raise their brand awareness by sponsoring an advertisement. You’d be surprised at what $50 can accomplish.
Content Marketing Solutions for Small Businesses
Pendragon Consulting can help your small business by crafting a custom content marketing strategy tailored to your business' needs. We not only take your input into account, but value it. Let's work together to rebuild and put you back in your company and humanize your brand. Give us a call today at 443-343-2313 or send us a message via our website to schedule a free consultation.
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