New York, New York, — Introducing BREAST CANCER UNITED! We are a movement garnering the collective strength of over 60 leading breast cancer organizations, on a mission to eradicate breast cancer. We have joined forces, uniting as one, to show the world that breast cancer exists far beyond pink ribbon campaigns and the month of October. We know that together, we are stronger and our collective efforts will have a more effective impact in bringing attention and resources to this devastating disease.
As our first effort together, Breast Cancer United is inviting the world to put their breast foot forward and join us as we walk virtually on November 27th at 11am EST to build breast cancer awareness, empower our community, and demand action. From New York to Germany to South Africa, hundreds of thousands of people impacted by breast cancer will walk virtually at home and socially distanced in their neighborhoods to take over Black Friday.
Male breast cancer Thriver, Mathew Knowles, will kick off the event in partnership with various organization leaders, entrepreneurs, gamechangers and changemakers to demonstrate the need to come together to make impactful change in both research and community.
Why do we need Breast Cancer United? Breast cancer is devastating, and no one is spared.
According to the World Cancer Research Fund, breast cancer is the most common cancer in women worldwide, representing one in four of all cancers in women. Globally, there were over 2 million new cases of breast cancer in 2018. Since 2008, worldwide breast cancer incidence has increased by more than 20 percent. Mortality has increased by 14 percent.
Why is this walk needed now more than ever?
Research recently published in JAMA shows that a significant amount of breast cancer screening is being missed and that cases are going undetected in light of the ongoing COVID-19 pandemic. The Breast Cancer United Black Friday Takeover Virtual Walk will help reignite the importance of early detection, self-examinations, screening, and research.
To take a stance for eradicating breast cancer and creating an inclusive breast cancer community, join the Breast Cancer United movement and walk with us on November 27th at 11am EST. We will be airing the walk live on Facebook.com/BlackDoctor.org.
“We are blessed to have many organizations in our breast cancer ecosystem. We are coming together in unity because we believe that our work requires collaboration, partnership, shared resources and consistent action, where we can share knowledge and hold each other accountable towards reaching our common goal of eradicating breast cancer. Breast Cancer United is a collective stance that we’re here to work together on building community, research, and aggressive action.” said Ricki Fairley, CEO of TOUCH, The Black Breast Cancer Alliance.
Whether you identify as a survivor, thriver, metathriver, previvor, high-risk, male breast cancer survivor, caregiver, Breastie, Baddie or a supporter — join the movement and help us take over Black Friday virtually around the world.
For more information and to register: www.BreastCancerUnited.com.
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