Invocation names are by design supposed to invoke a response from voice-activated tech. This includes smartphones, smart speakers, and smartwatches. Invocation names can be keywords or phrases meant to launch apps, access specific services, or issue a command.
At this moment, invocation names aren’t very common. However, with advances in voice assistant technology, greater access to features is being granted. Over the years, Google Assistant, Amazon Alexa, and Apple’s Siri have all gotten better. They’re now able to open up apps, order rides from Uber and other ride-sharing apps, and change specific settings.
Invocation Names are Special Commands
Invocation names in theory are special commands that are given to a device. They’re a little more complex than just asking the assistant to pull up the answer to a question. Commands like ordering food, purchasing an item from an eCommerce website, etc. are closer to invocation names.
Amazon has Heavily Invested in Invocation Names
Amazon Alexa invocation names are much more common than invocation names for any other assistant. This is due to the fact that Amazon’s smart speakers are built around the Amazon e-retail experience. Hence, Amazon’s natural inclination is to get people to buy things through its store. Google and Apple tend to focus on getting people to use their services through their smart assistants.
In this endeavor, Amazon has worked with many brands to establish specific invocation names. These include Starbucks, Dominos, Uber, and Citi Entertainment.
However, if invocation names are to catch on with the public, a much greater proliferation of this technology is required. There are hundreds of millions of smart speakers in use today. However, the things they’re being used for rarely go beyond listening to music or ordering something online. Greater natural language processing tech and more involvement from major companies is required for invocation names to truly catch on.
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Published by: Agnes Zang
Release ID: 16886