Happy Hour? What Alcohol Brands Need to Know Next

Over the past year, consumer behavior has changed significantly—what people buy, how they shop, how they spend their time. For alcohol brands, the time has come to understand what comes next and how they can leverage growth opportunities.

Since 2014, Streetbees, a global intelligence platform, has helped spot hidden growth opportunities by applying AI to millions of real-life observations from real consumers. The company has helped find the hidden why for some of the world’s largest companies such as Carlsberg, PepsiCo, Mars, Danone, Unilever, and Sony Pictures.

Join Streetbees for a discussion on how you can identify your next growth opportunity for your company. We’ll be looking specifically at the alcohol industry as we delve into the drinking habits of the 4.5 million consumers based on their stories.

Register today to:

  • Learn about the concerns and intentions of consumers around re-entering restaurants and bars—in their own words.
  • Understand how experimenting with new drinks at home might open up new opportunities for the beverage industry.
  • Discover the drivers behind the trend towards low-alcohol drinks and how you can harness them for growth strategies.



  Brian Hackett, Global Strategy Director, Streetbees

Brian is Global Strategy Director, a dynamic strategist with over 10 years of experience in FMCG. He started as a Brand Manager at General Mills, followed by Britvic, he leaped to the agency side, rising to a Strategy Director in brand and design.

The post Happy Hour? What Alcohol Brands Need to Know Next first appeared on GreenBook.

source: https://www.greenbook.org/mr/marketing-research/happy-hour-what-alcohol-brands-need-to-know-next/?utm_source=rss&utm_medium=rss&utm_campaign=happy-hour-what-alcohol-brands-need-to-know-next

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.