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USA’s Sunisa Lee (gold) celebrate son the podium during the medal ceremony of the artistic gymnastics women’s all-around final during the Tokyo 2020 Olympic Games at the Ariake Gymnastics Centre in Tokyo on July 29, 2021.
Lionel Bionaventure | AFP | Getty Images
If last year’s biggest corporate media challenge was launching subscription streaming services, this year’s unifying dilemma is figuring out what to put on them.
The tension between how to balance streaming video, theatrical release and linear TV is leading to some peculiar choices bound to confuse consumers in what’s becoming an increasingly jumbled landscape.
“The challenge all of these companies are battling — the central question — is what content goes where, who decides, and why?” said Rich Greenfield, a media analyst at LightShed Partners.
The programming decisions will ultimately reform how the public consumes media. So far, most media companies have marketed streaming video as a complement to traditional pay television. This is why so many of the products are named with the suffix “plus” — Disney+, ViacomCBS’s Paramount+, Discovery+, etc.
In the long run, it’s possible each streaming platform will become the home for all of a media company’s programming. The “plusses” will essentially be lopped off. ESPN+ may just be ESPN, with everything ESPN has to offer.
But the world isn’t there yet. And the results are increasingly confusing for consumers as new programming is made specifically...
Read Full Story: https://www.cnbc.com/2021/07/31/disney-warnermedia-nbcu-wrestle-to-balance-value-of-cable-and-streaming.html
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