The “personal growth” or self-improvement market, like many others, took a hit in 2020 due to the pandemic and recession. However, some market segments prospered as Americans read more books, listened to audiobooks and bought tons of exercise equipment/weight loss services.
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source: https://blog.marketresearch.com/10.4-billion-self-improvement-market-pivots-to-virtual-delivery-during-the-pandemic
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