The Drum’s social media executive Amy Houston rounds up the latest social media updates from Twitter, TikTok, Facebook and Instagram, and assesses what brands really need to know.
Working in social can sometimes feel a little overwhelming. Every day there are new trends, features and apps to contend with, but on the other hand, the sheer pace of it is what keeps it exciting and creative. Lately there have been a lot of new updates – some fresh aspects, a lot of copycat elements, and one that completely failed to resonate at all. Let’s dive right in.
RIP Fleets
It was short, but was it sweet? Twitter announced that as of this week ‘Fleets’ will disappear forever after concluding that users just weren’t that interested. The original premise for Fleets was to start new conversations, but most users ended up utilizing them to amplify Tweets that were already out there.
we're removing Fleets on August 3, working on some new stuff
we're sorry or you're welcome
— Twitter (@Twitter) July 14, 2021
Fleets may have been a bit of a dud, but Twitter’s foray into audio has been a little more effective. The rise of the audio social trend has been one of the most talked-about social media advances in the last year, and a lot of the big players are battling to be heard. As of yesterday, Twitter has launched its new co-hosting option for Spaces – which opens up new avenues for brand partnerships, collaborations and ultimately managing the discussions.
Another trend that’s constantly...
Read Full Story: https://www.thedrum.com/opinion/2021/08/06/the-fleeting-nature-social-media-the-updates-brands-need-know-about
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