With the growing momentum of people wanting to generally connect online, it’s no wonder that businesses spend about 15-25% of their advertising budget* on just social media. But organic social media marketing is just as important as paid efforts.
Paid or organic, it’s not enough to just set up your social profiles and let them sit there, essentially gaining virtual dust. Just like your website, you need to audit optimize your profiles to get the highest return on your investments of time, effort, and money.
So in this post, I’m going to define social media optimization and provide tips, checklists, and tools to optimize your marketing efforts on the following platforms:
- YouTube
- TikTok
- Snapchat
What is social media optimization?
Like search engine optimization, social media optimization encompasses a number of strategies, tools, and best practices used to get the highest quality exposure to and engagement with your target audience. Purposes of social media optimization include but are not limited to:
- Show up in platform search results
- Rank higher in your followers’ feeds
- Send traffic to your website
- Establish thought leadership
- Publish content your followers want to see
But unlike search engine optimization, which is pretty standard across Google and Bing, social media optimization has different best practices for each platform, making it a much bigger challenge.
That’s why I’ve broken up these tools and tips by platform, so...
Read Full Story: https://www.business2community.com/social-media/social-media-optimization-60-tips-tools-for-every-platform-02424145
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