UD PCS student honored after elevating social media and web design business
While serving as an intern for a Delaware financial company in 2007, Heather Cox took on the unassigned project of creating a Facebook page for the business. Though the social media platform had been founded just three years earlier for the use of college students, Cox sensed something big was on the horizon.
“I saw the potential for Facebook and the direct marketing capabilities it can bring to businesses across the world,” said Cox. “I saw the writing on the wall of how much can be achieved by directly communicating with and selling to the consumer.”
Despite being told to take the page down, she was not deterred and was inspired by her convictions to take her career in another direction and has not looked back. Having grown up with a mother who owned a gift boutique, Cox inherited that entrepreneurial spirit and founded a social media and web design business that has gone through several rebrands over the last 14 years and is currently known as #heathercoxcodes.
PCS program pays dividends
Although she was doing well and had developed a large client list, including Delaware’s Maile Deli and Salumeria, V&M Bistro, and Two Stones Pub, Cox was looking to elevate her business by increasing her skillset and credentials. Largely self-taught to that point, she completed the Advanced Social Media Marketing for Business Certificate program offered by the University of Delaware Division of Professional...
Read Full Story: https://www.udel.edu/udaily/2021/august/social-media-marketing-certificate-program-professional-continuing-studies-21/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.