Amazon announced on Tuesday it will pay customers who have been injured or have had property damaged by products sold through third-party sellers.
Beginning Sept. 1, Amazon will introduce an updated version of its current complaint process, known as the A to Z Guarantee, that will pay the e-commerce giant's customers up to $1,000 for valid claims regarding defective products sold by third-party sellers on its platform that cause property damage and personal injury.
Defective product claims under $1,000 account for more than 80% of Amazon's cases.
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"By standing behind customers and the products in our store, regardless of who sells them, Amazon is going far beyond our legal obligations and what any other marketplace service provider is doing today to protect customers," Amazon said in a blog post.
Customers can file a claim through Amazon's customer service department. Amazon will then vet the claims using its own fraud and abuse detection systems as well as external, independent insurance fraud experts before notifying third-party sellers. Sellers will be kept informed at every step of the process so they can continue to ensure their products are safe.
If a seller does not respond to a claim, Amazon says it will "address the immediate customer concern, bear the cost ourselves, and separately pursue the seller." If a third-party seller rejects a claim that Amazon believes is valid, the company will...
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