Gaming Apps Score High on AppGallery during Global... | INN - Investing News Network

Working in partnership with 13 of the world’s most forward- thinking game developers, Huawei launched its inaugural Game Fest campaign to inspire AppGallery users to explore a new generation of play on the platform. The campaign ran for six weeks in total, spanning 12 markets globally. In addition to generating almost a billion in global PR reach for partners, Game Fest generated more than 600 million digital …

– Working in partnership with 13 of the world’s most forward- thinking game developers, Huawei launched its inaugural Game Fest campaign to inspire AppGallery users to explore a new generation of play on the platform. The campaign ran for six weeks in total, spanning 12 markets globally.

In addition to generating almost a billion in global PR reach for partners, Game Fest generated more than 600 million digital impressions for the titles and a 90% increase in average daily downloads. Demonstrating the power of AppGallery’s wide-reaching audience, the results showcased an increase in total average daily downloads both during the campaign and for the 6-week period post-campaign compared to pre-campaign figures.

  • Asphalt 9 (by Gameloft): In Mexico , Asphalt 9 saw a 93% increase in total downloads during the campaign, with daily downloads spiking 137% post-campaign compared to pre-campaign data.
  • State of Survival (by KingsGroup Holdings): In France , State of Survival saw a 383% increase in total downloads during Game Fest, with daily downloads up by...


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