Braves senior director of marketing and innovation Greg Mize said the team has signed Georgia Tech football player Jordan Yates and University of Georgia gymnast Rachel Baumann to NIL contracts.
Baumann and Yates "Are going to be social media ambassadors or influencers for us," Mize said. "We will create content with them when they're here at the game. Our production team wants to do an interview with them that will air on our in-venue pregame show."
Their compensation, Mize said, will include a stipend of about $500 and a commission on Braves tickets sold through links placed on the athletes' social-media accounts, plus VIP-type treatment at Braves games and team merchandise.
The NHL's Florida Panthers are believed to have been the first pro sports franchise to sign a college athlete, University of Miami quarterback D'Eriq King, to an NIL contract. The Braves said that, to their knowledge, they are the first MLB team to officially reach an NIL agreement with a college athlete.
News laws in a number of states, including Georgia, and changes in NCAA policy took effect July 1 to allow college athletes to be compensated for use of their name, image and likeness without jeopardizing their eligibility. Previously, the NCAA hadn't allowed athletes to receive such compensation.
source: https://www.ajc.com/sports/atlanta-braves/braves-sign-uga-georgia-tech-athletes-to-nil-deals/NXJIO22CBBDOZOCCTNRSSBPHFU/
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