Keith Dorsey is the founder and CEO of Young Guns Entertainment, the largest black social media talent agency in the US, which manages Collab Crib, an all-black content house based in Atlanta. Featured in the New York Times Presents: Who Gets to Be an Influencer, the docuseries looks at their "90-day blitz to rack up followers and win over sponsors." Meanwhile, Dorsey is currently paving ways in the world of talent and entertainment management with his creators who have a combined following of 200 million followers across all platforms. When the Hawks made the NBA Playoffs for the first time in three years, the team partnered with Collab Crib for original social content to create even more excitement for this historic post-season run.
Guest writer Maya Packer spoke with Dorsey as he prepares to give the Keynote presentation along with Hawks Sr. Director of Marketing Narcis Alikhani at the 2021 Social Shake Conference, designed to highlight the latest social media trends as they relate to Business & Strategy, Creative & Storytelling, and Platforms & Case Studies.
MP: What goes into creating a content house?
KD: First of all, you need content creators. You need a dope space that looks good when they make content. Also, you need the financing portion of “how is it going to be paid?”.
MP: Who is the target audience for Collab Crib and why did you choose to create content for that specific group?
KD: There really isn't a target audience, but most of my content...
Read Full Story: https://www.nba.com/hawks/co-founder-hottest-social-media-talent-agency-talks-content-collaboration-and-creators-color
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