The Tokyo 2020 Paralympic Games have officially begun! We’re excited to bring these inspiring athletes to millions of viewers across 34 European countries.
Thanks, in part, to the coverage given to the Paralympics by public service broadcasters, the Games have been able to challenge deep-rooted beliefs regarding disability and promote social inclusion.
As public service broadcasters, our Members aim to reflect and serve everyone in their communities. So it’s particularly important for them to make sure their own content is as inclusive and accessible as possible. As digitalization takes off, many of our Members are rethinking their digital assets to make sure they are fully accessible for their audiences.
From research to recipes and everything in between, the digital world is such a crucial part of our everyday lives – but not everyone is able to access it as easily as others. Digital accessibility is a social issue for people living with disabilities, as access to the internet empowers people to live life independently and fully participate in society.
Many people use screen readers and other tools to help them access content online and can run into difficulties when content hasn’t been designed with accessibility in mind.
In the lead-up to our upcoming webinar on our Members’ digital accessibility goals and strategies, here are 5 easy ways to get started making your social media content more accessible.
- Use simple language.
It may sound obvious but making your...
Read Full Story: https://www.ebu.ch/news/2021/08/5-easy-ways-to-make-your-social-media-content-more-accessible
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