TikTok is expanding its relationship with Shopify to provide more ways for Shopify merchants to promote their products direct to their audience in the app.
Today, TikTok has announced a new shop tab expansion for Shopify merchant profiles, which, as it sounds, will add a new product display showcase to your in-app presence.
As explained by Shopify:
"Shopify merchants with a TikTok For Business account will soon be able to add a shopping tab to their TikTok profiles and sync their product catalogues to create a mini-storefront that links directly to their online store for checkout."
So it's not direct, in-stream shopping, as such, with users referred back to the merchant's Shopify store for purchase. But it's another big step in TikTok's broader eCommerce push, facilitating direct product promotion within a dedicated storefront space, which is very similar to Instagram's in-app Shops option.
Which, of course, is also integrated with Shopify, while Shopify has previously established direct connection with TikTok for product promotions, and Pinterest as well. So the real winners, overall, are Shopify merchants, who now have another way to directly promote their products within another social app - but for TikTok, it's another advance that will help it maximize its business potential, and provide more ways for users to more directly monetize their TikTok presence.
Which is a critical next step for the app. Back in the day, Vine withered away because it couldn't work out a...
Read Full Story: https://www.socialmediatoday.com/news/tiktok-announces-new-shopify-shop-tab-for-approved-merchant-profiles/605518/
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