Social media is a great tool for keeping brands connected to their customers, but it can also be a powerful driver of direct sales activity.
Do you use social media to attract customers and increase sales?
If so, have you made sure that your social media profiles are contributing to your sales funnel, instead of each being a standalone element?
Here’s how you can ensure your social media efforts are tied back to driving sales for your business.
1. Plan Ahead
When launching your brand, keep in mind that your website is going to be just one of many marketing channels. You're going to need a range of online assets to maximize your visibility, and each of those assets will form another part of your sales funnel.
Given this, consistency is key, and you should look for a brand name that's ideally available across all the major social media platforms as part of this approach.
This way you ensure that:
- Each profile will be recognized as part of your brand, and hence contribute to the overall brand recognizability
- Each profile will rank for your brand name, and will help you better control your branded search results
Namify is a brand name generator tool which checks name availability across Facebook, Twitter, Instagram, YouTube and Pinterest:
It's a quick way to see how your name is being used, or not, which can help guide your initial branding approach.
2. Build a Consistent Brand Image
Aside from your brand name, your brand’s visual identity (logo and colors) is another...
Read Full Story: https://www.socialmediatoday.com/news/5-ways-to-improve-your-social-media-branding-and-sales-efforts/605608/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.