A recent report about the massive influx of email facing us all day long made me wonder: when will it end? And, what will eventually replace the most popular communication channel ever?
It probably won’t be Slack or Microsoft Teams. With apologies to both companies, they often feel like glorified email. There’s a chat component, file-sharing, and everything else under the sun, but it’s amazing how these tools start to feel like we are just emailing each other back and forth.
Graphically, email hasn’t changed much in years. There’s a header. There’s some text and maybe a link to a video. The reason it remains so popular is that it works. Email is personal, delivered right to your inbox. Despite my own protests, it has stuck around and even grown in popularity. Gen Z users eventually realize, if you want to get a job someday, you might want to start using email. In terms of marketing prowess, there is no other kingpin.
And yet, it’s annoying. Asynchronous communication means you receive an email and then have time to respond, since it’s not in real-time. Yet, if you sit on an email too long in the workplace, fail to respond to your boss, or don’t participate in a discussion, you’ll soon discover that is not the way things work these days. In an instant-on society, we’re all expected to instantly reply.
So what is the solution?
I write a column about social media, so it’s no surprise I see the advantages (and disadvantages) to this multi-purpose platform. More and more, over...
Read Full Story: https://www.forbes.com/sites/johnbbrandon/2021/08/25/social-media-has-not-stemmed-the-tide-of-email-but-it-will-someday/
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