Topline
The teaser trailer for Spider-Man: No Way Home broke the record for most global views within 24 hours, Sony Pictures told Forbes, and generated 4.5 million mentions over social media within 24 hours, positioning the movie to potentially set new records upon its release during a lackluster box office year caused by the pandemic.
Key Facts
Within the first 24 hours of its release, Spider-Man: No Way Home drew 355.5 million views globally, beating out the previous record held by the Avengers: Endgame trailer, which amassed 289 million views when it debuted in 2018, according to Sony Pictures.
The trailer for the movie also broke records on social media platforms like Twitter, garnering 2.91 million mentions domestically over the 24-hour period after it was released, surpassing the Avengers: Endgame trailer, which generated 1.94 million mentions, and Spiderman: No Way Home’s teaser trailer, which drew 1.96 million mentions.
Sony Pictures is planning to release the film exclusively in theaters on December 17, with no current plans to share its release with streaming services.
Sony Pictures delayed the release of another anticipated movie Venom: Let There Be Carnage in theaters due to rising Covid-19 cases nationwide caused by the highly transmissible delta variant. It was slated to premiere in June, but was pushed back to September 24 and then October 15. The movie reportedly could get delayed further to 2022. Sony Pictures also moved the latest movie in its popular ...
Read Full Story: https://www.forbes.com/sites/kimberleespeakman/2021/08/25/spider-man-no-way-home-trailer-shatters-records-for-views-on-social-media/
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