USU Ranks Second in the Nation of Higher Education Institutions for Social Media Engagement - usu.edu

Utah State University’s social media content continued its stellar performance during the 2021 academic year, entertaining, engaging, and informing followers with a variety of posts. USU’s social media presence earned the university the No. 2 rank in the Rival IQ 2021 Higher Education Social Media Engagement Report, as announced this week. Aggie social media was ranked No. 7 in the 2020 rankings, rising five spots this year.

“Higher education is among the most influential industries in social media, so it's very exciting for Utah State to be ranked so high in this industry in particular,” said Matt Gerrish, USU’s assistant director of social media. “Knowing there are so many universities that have fantastic social media presences, being ranked No. 2 nationwide is a testament to the dedication, talent and strategic vision of all the contributors to USU's social media channels.”

In its press release, the organization praised the universities in the top 10 after such a unique year.

“Colleges and universities really had their work cut out for them this year,” the release said, “so the top 10 deserve extra credit for creating engaging social posts through campus closures, COVID fluctuations, online classes, and so much more.”

Three-hundred-fifty-three Division I colleges and universities were ranked on their engagement across three social media platforms– Twitter, Facebook, and Instagram– from June 1, 2020 through May 31, 2021. USU ranked in the top 20 in all three categories,...



Read Full Story: https://www.usu.edu/today/story/usu-ranks-second-in-the-nation-of-higher-education-institutions-for-social-media-engagement

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