– The Muscular Dystrophy Association (MDA), long known for its innovative approach to fundraising that changed the course of action for many nonprofits, launched its first-ever telethon over five decades ago. Building on MDA’s legacy in Las Vegas the organization is recapturing its Labor Day prominence with the MDA Takes Vegas event, which will harness the power of gaming and streaming, upping the stakes with a must-see, must-play production from Las Vegas on September 4 from 4:00 p.m. to midnight ET .
The event will be streamed live on Twitch.tv/mda_letsplay, and fans are invited to view the live gameplay and donate through Crowd Control to affect the game. Follow @MDALetsPlay on Twitter to stay informed and visit mda.org/lets-play for more information. The event will originate from the HyperX Esports Arena Las Vegas at the Luxor Hotel and Casino and will deliver entertaining gaming and streaming with eight hours of competitions, giveaways and celebrity and surprise guest appearances.
Building on its innovative fundraising roots, MDA brings together its heritage with exciting new gaming platforms that are core to the MDA community. Gaming is a platform where everyone can play and participate.
“Twitch is the platform where we can reach and engage with a new generation who wants to contribute to our mission. We’re excited to tap into the philanthropic spirit of the gaming community and amplify our message of supporting people living with muscular dystrophy, ALS...
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