Social commerce startup Flip is mixing live commerce mobile apps with real customer reviews to improve the buying experience and opportunity for the creator economy. Today, the Los Angeles-based company closed on a $28 million Series A led Streamlined Ventures.
Nooruldeen “Noor” Agha, a serial e-commerce entrepreneur, founded Flip in 2019 after emigrating to the United States from Iraq. He had previously lived in Dubai, where he built some companies in the e-commerce space.
It was while leading the companies that he realized that the vision of commerce was broken and that people had a fragmented path to purchase: They may start on social media, then move to video platforms and conclude on yet another site to make the purchase.
Agha believes the future of e-commerce will be driven by shoppers and the experiences they have with social media, so Flip is pulling all of those experiences into one app, mixing in user-generated reviews and live shopping shows for beauty, wellness and health brands. It then adds same-day shipping and back-end logistics, Agha told TechCrunch. Users post video reviews of their purchases and can see in real-time data how they did, as well as receive commissions from sales that resulted from their posts.
“It’s not only a social platform, it is the best post-purchase experience — shipping, rewards, returns — everything people love and in a two-click process,” he added. “Our app is like if TikTok and Amazon had a baby.”
Joining Streamlined Ventures in...
Read Full Story: https://techcrunch.com/2021/08/30/flip-bags-28m-to-turn-beauty-wellness-social-commerce-on-its-head/
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