SANTA MONICA, Calif., Aug. 30, 2021 /PRNewswire/ -- H Code, the largest multicultural digital media company in the U.S., announced today that the company has secured a capital investment to continue to build end-to-end capabilities for publishers and advertisers across both existing and new markets. The investment was backed by Falfurrias Capital Partners (FCP), a Charlotte-based private equity firm focused on growth-oriented, middle-market businesses.
With today's announcement, H Code will continue to strategically invest in its vision to meet the needs of diverse publishers, makers of content, and the marketers that need to reach them, leveraging both contextual and programmatic targeting. This investment will further offer H Code the resources to scale its content studio, publisher network, and intelligence center for all types of communities, further unlocking unique opportunities for impactful storytelling.
In the short term, the capital will be used to develop distinct offerings for various diverse and underrepresented communities. In June 2021, H Code initiated this strategy with the launch of B Code, media solutions specifically designed for the Black community.
H Code was founded to serve U.S. Hispanic audiences, assisting brands in telling their stories through a culturally relevant lens. Its product suite of creative services, content creation, influencer marketing, publisher distribution, and first-party data insights has been critical to both strengthening...
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