Last year, Novak Properties general manager and salesperson Lisa Novak was named as the Most Innovative Woman in Real Estate and listed as one of Elite Agent‘s Top 50 Most Influential People in Real Estate.
It’s not difficult to see why, being one of the early adopters in Australian real estate to successfully sell the majority of her properties from her thriving social media accounts. Here, Lisa Novak has revealed her top five tactics to enhance your social media engagement while in lockdown.
Forget about the followers
That’s right! The reality is you don’t need thousands of followers on your social media, you just need a few hundred of the right types of followers. Don’t get caught up in the ‘fake news’ of needing to have 10,000+ followers.
I only had a few hundred when I first started successfully listing and selling property right off my social media for Novak Properties.
Give people a reason to follow you
Sorry to say, putting a ‘sold’ sticker onto your social media is not going to promote engagement from your followers.
Work out who your audience is and give them the relevant content. For me, my followers are mostly buyers.
They get to see property first on my social media before it launches to the major real estate portals and have the option to buy it there. That’s a great reason for my followers to follow me.
Raw, authentic content is key
Social media loves video content because it gives more truthful insights into who the person really is, rather than yet...
Read Full Story: https://eliteagent.com/lisa-novak-five-social-media-tactics-to-employ-in-lockdown/
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