EXCLUSIVE
If there was ever a good business to be in when the pandemic struck, delivery pizza was right up there, and the massive surge in demand has prompted Domino’s to dramatically accelerate its expansion plans, with hundreds more stores to come.
The company reported in its bumper 2020-21 results earlier this month that 285 new store openings during the period - 30 of those in Australia and New Zealand - amounted to network growth of 10.7 per cent, surpassing its three to five year outlook of 7 to 9 per cent.
On Monday, Australia and New Zealand chief executive Nick Knight revealed Domino’s aimed to have 1200 stores across the two nations by the 2025 to 2028 period, up from 862 stores currently.
A huge amount of thought goes into where.
“We’re investing in what we call opportunity markets where we have the most growing to do - that’s Sydney, Melbourne and Adelaide specifically,” Mr Knight told NCA NewsWire.
“When we look at the Domino’s network across Australia and New Zealand, we have the highest levels of penetration: in other words, we’re closest to the customer and we can get there really quick.
“That improves product quality and our delivery metric ... we see a really good lift in store-level sales and efficiency, which leads to better profits.
“Being able to get the leverage of what a bigger network can provide us back through our advertising funds and those things, it really is a virtuous circle where everybody wins: the customer, the franchisees and our...
Read Full Story: https://www.news.com.au/lifestyle/food/eat/dominos-rakes-in-the-dough-as-food-delivery-market-booms-reveals-big-expansion-plans/news-story/9914795b9e43b0e17feededc32fdd5fb
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