Every brand needs a solid presence on social media — preferably, several platforms. Should you hire an agency or let your in-house staff take over? Either way, you cannot succeed without a dedicated manager.
These platforms connect a gigantic global audience. Facebook alone has 2.8 billion users. Without social media, potential for business growth is limited. Marketing professionals like Aitarget know all the ins and outs of this industry, peculiarities and pitfalls. Here are five reasons in favor of hiring a social media manager.
1. The Ever-Evolving Social Landscape
This digital world is always in flux. Algorithms and policies are changing, and new trends are emerging all the time. An expert will not only monitor these developments and make informed predictions. They will also adjust your strategy and content quickly based on the updates. New information may prompt them to go back to the drawing board with your company and modify the objectives, the content, targeting, etc.
2. You Need a Strategy
Brands cannot post in a completely random fashion. Anything you share on social media must be tied in with your overall strategy. An employee posting on a hunch will do a disservice to your company.
Your strategy must be based on realistic, measurable, and actionable goals. Progress monitoring requires specific performance metrics. Strategizing requires a profound knowledge of the industry, as well as close communication with the staff responsible for marketing via other...
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