- Erifili Gounari is the founder of the social media agency The Z Link, which has worked with Deloitte.
- The Z Link launched in May and is on track to net six figures by next year, she told Insider.
- To Insider, Gounari breaks down what a typical day looks like.
- See more stories on Insider's business page.
When Erifili Gounari advises her clients on their social media strategy, she tells them three things: Be community-driven, modern, and most importantly, authentic. Those practices have helped the 21-year-old grow her social media agency The Z Link, which launched last May.
The Z Link helps companies refine their appeal toward Gen Zers in the hopes of netting a piece of their $140 billion spending power. Since launching, Gounari's company has worked with the United Nations, publishing house Hearst UK, and is currently helming a project with consulting firm Deloitte Greece. What's more, Z Link is on track to net six figures by next year, according to documents verified by Insider.
"Social media marketing was one of the lucky industries that didn't take a huge hit from the pandemic as the demand for it continued steadily," said Gounari, who's currently based in Athens, Greece.
The Z Link also operates "The Gen Z Club" room on social networking app Clubhouse, which amassed over 14,000 members since its creation in January. In addition to creating and running The Z Link, Gounari is earning her master's degree at Imperial College Business School in London and works...
Read Full Story: https://www.businessinsider.com/day-in-life-of-the-z-link-founder-erifili-gounari-2021-8
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