Ever since its evolution in 2004, social media has seen an exponential rise in popularity. With a 10% year-on-year increase in the number of users, the number of users has reached a whopping 3.96 billion. In such a situation, we can safely establish that social media is one of the best mediums of communication and entertainment in modern times.
Most social media platforms are visual and allow viewers to post a host of content. Good storytelling and a powerful narrative are at the core of all successful social media posts. Considering that the attention span of the average internet user has decreased to eight seconds, content creators need to come up with concise ways of presenting their ideas. Social media stories are one of the most effective ways of conveying one’s ideas.
Introduction to Social Media Stories
Social media stories are short video clips that give a different perspective to an individual or brand. Spontaneity is one of the key attributes of such stories. Most such stories are captured on the go and have minimal editing involved. This gives viewers a welcome break from the monotonicity of carefully curated, perfect Feed videos.
Social media stories allow brands to showcase their everyday video in a socially acceptable form. Those who do edit their stories rely on intuitive editing tools that allow template-based video creation. Such simplicity of video editing and distribution allows smaller brands to participate in the video marketing revolution. This gives...
Read Full Story: https://www.telemediaonline.co.uk/increasing-usage-of-short-videos-in-social-media-stories/
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