It seems that you can, in fact, have too much of a good thing.
Following Twitter’s decision to abandon its social stories project ‘Fleets’ last month, LinkedIn is now also moving away from its LinkedIn Stories experiment.
“We introduced Stories last year as a fun and casual way to share quick video updates. We've learned a ton. Now, we're taking those learnings to evolve the Stories format into a reimagined video experience across LinkedIn that’s even richer and more conversational. We want to embrace mixed media and creative tools of Stories in a consistent way across our platform, while working to integrate it more tightly with your professional identity.”
As a result of this, LinkedIn Stories, in its current form, will be removed at the end of September.
LinkedIn is also sending this notification out to Page Admins:
Among its key learnings from its year-and-a-bit old Stories project, LinkedIn says user response has shown that:
- Users want their Stories-like content to live on beyond the 24 hour window, and be available on their profile
- Users want more creative tools to make engaging videos across the platform
As a result, LinkedIn will incorporate these two elements into its next video project, which it will now develop in replacement of the Stories product.
LinkedIn hasn’t provided any details beyond that, but with its acquisition of how-to video platform Jumprope earlier this month, it seems likely that LinkedIn will be looking to develop more professional showcase...
Read Full Story: https://www.socialmediatoday.com/news/linkedin-is-shutting-down-linkedin-stories-from-the-end-of-next-month/605881/
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