As the owner of a startup, many things can probably seem overwhelming at times. From managing inventory, clients, accounting, staff, payroll, and a myriad of other things that can only be managed by you — the owner, or other top managers of the brand.
However, one of the easiest things to manage when it comes to startups is your social media accounts. I say it’s easy because one of the most fun and exciting aspects of marketing is shaping a brand’s core base through the management of its social media. This is where you, as the owner or manager of the company, can talk directly to your consumers.
More importantly, it’s where your consumers can talk to you, and give you insights on their experience with your brand. Here are a few social media branding insights to help startups create a community and engage with their audience.
Tell your story…daily
A mistake often made by a lot of brands (not just startups) is the lack of consistently keeping their audience updated on not just what’s going on with the brand, but also what the brand stands for. How many times have you gone to a company’s social media page, scrolled down a few posts — and still had no idea of what that brand stood for and what the brand represented?
As the manager of a startup, it’s imperative that you’re constantly amplifying your brand’s story to your audience. You don’t have to give your brand’s bio every day (that wouldn’t be fun at all), however — you should be iterating your brand’s identity via social...
Read Full Story: https://www.business2community.com/social-media/social-media-branding-insights-for-startups-02428311
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.