Bernadine Racoma, Content Manager at WorkSmartr.com, looks at how restaurant businesses can leverage the power of social media.
A savvy restaurateur will invest effort and resources to set up a solid social media presence for the brand. The guests are online and most likely will talk about your food and the service. It is impossible nowadays that a restaurant has zero reviews on Qype or TripAdvisor. Guests have scoured your Facebook profile or have posted a picture of a savoury dish from your restaurant with a trending hashtag. There are over a billion users on any social media platform right now, and it doesn't make sense for restaurateurs not to optimise this opportunity. It is a low hanging fruit for brand awareness that your brand is part of any conversation. A solid online presence and a massive following in social media guarantee the following benefits.
- Effective traffic generator. The online shop or the restaurant website would have one of the top rankings on the search engine page due to good reviews and client testimonials.
- Loyal following. You will then have them as your regular guests.
- Free advertising. Post promotions or delectable dishes to whet guests' appetite. You are always top of mind, especially when captions and hashtags are well-curated.
- A platform to recover guests’ complaints and answer queries. This will help improve your service.
- Social media engagement. Incorporate marketing strategies into postings to encourage guest involvement.
Find a...
Read Full Story: https://mobilemarketingmagazine.com/5-social-media-marketing-strategies-for-your-restaurant-business
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.