It seems that a week can’t go by without some kind of controversy blowing up on Twitter. Some bad faith protestations ebb away as soon as they’ve arrived. Others are much more serious, and organisations can find themselves dragged under by the tide of Twitter opinion.
Take, for example, Savills, who in July found themselves having to deal with the criminal actions of an employee sharing racist abuse on social media. People wanted an immediate response from the organisation explaining what action they were going to take in response to this. The employee in question had not used a Savills-related account, nor mentioned Savills in any of their tweets; other Twitter users connected the account with his LinkedIn profile. The barrier between the personal and the professional was broken down in a few clicks.
Businesses cannot police their employees’ personal social media accounts, but there is a line that shouldn’t be crossed, and managers need to be aware of what that line is, communicate that clearly to their teams, and know how to respond if the line is crossed.
Know where you stand
Some organisations do not make their social media policies and guidelines very clear, explains Advita Patel CMgr CCMI, director of CommsRebel and co-founder of Leader Like Me. She is passionate about diversity and inclusion and a specialist in how to deal with tricky brand reputation issues.
“Leaders need to be clear where they stand on topical issues, such as Black Lives Matter and Pride,...
Read Full Story: https://www.managers.org.uk/knowledge-and-insights/advice/employee-posting-negative-comments-social-media/
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