New Delhi: Positive feedback in the form of likes and shares significantly shapes users’ expression of moral outrage on social media, a new study has found.
The study, conducted by a team of researchers specialising in psychology and statistics at Yale University, also states that “platform designers” can “influence the success or failure of social and political movements”.
The study was published in ScienceAdvances magazine on 13 August.
Moral outrage vs social feedback
The researchers aimed to analyse the online relationship between moral outrage and social learning, using observational studies and behavioural experiments.
In general, moral outrage is an important part of societal behaviour and change, but any understanding of its manifestation in smaller groups is fundamentally different from understanding moral outrage on social media, a knowledge gap that needs to be addressed, the study said.
“Our findings highlight how platform design interacts with human learning mechanisms to affect moral discourse in digital public spaces,” the researchers added.
The study primarily focused on Twitter as a social media platform to measure moral outrage. The researchers observed the account history of 7,331 Twitter users, which made up a total of 12.7 million tweets.
“We tested our hypotheses across two preregistered observational studies of Twitter users and two preregistered behavioral experiments in a simulated Twitter environment,” the researchers said.
By using machine...
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