By J.J. Peller
Whether you’re on the fence about using social media to accelerate your success or you’ve started to dip your toe into the water to see if it’s warm enough to dive in, you’d likely agree social media is a powerful platform that can be leveraged for your business success.
Most people don’t convince themselves of the amazing opportunity social media offers and, therefore, don’t dive into it fully.
To help you get over that fence and dive into the pool, here are five ways social media can accelerate your success.
1. Become Known
You don’t have to aspire to be a social media influencer for social media to make sense for you. But to grow your business faster, you definitely need to become known by more of the right people. Whether we think it makes rational sense or not, when we see people on social media who have thousands or tens of thousands of followers, we tend to perceive them as successful (even if they aren’t).
This has been termed “The Bandwagon Effect” – you might also have heard it called “social proof.” When we see other people following someone or working with someone, we tend to view them as the “right choice.”
If you truly believe in the value you can add to the lives of your clients, you must do whatever you can to reach more people. How can you reach more people? Become known!
2. Deepen Client Relationships
It’s important to connect on social media with the people you already work with. I’m surprised by how often I ask my coaching clients if...
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