With Twitter recently updating its verification guidelines, and Instagram making it easier for the general public to apply for profile verification in the app, Facebook has today provided a new overview of its approach to verification, and who, exactly, qualifies for the blue checkmark in its apps.
First off, Facebook clarifies exactly what its verification tick represents:
“At its core, verification is a way for people to know that the notable accounts they are following or searching for are exactly who they say they are. It’s a way for people to know which accounts are authentic and notable. Verification badges aren’t an endorsement from us, nor do we consider them a symbol of importance.”
This has been a source of consternation at Twitter, which, over the last year, has worked to re-establish what its verification marker actually means, after some had confused the checkmark as a level of endorsement from the company itself.
Here, Facebook clarifies that its verification tick is not that – it’s a marker of notable accounts based on specific criteria. Which it seeks to further explain in this overview
In basic terms, in order to qualify for verification on Facebook and/or Instagram:
- Your account must represent a real person, registered business or entity
- Your account must be the unique presence of the person or business it represents. Notable entities (for example pets or publications) are also eligible
- Only one account per person or business may be verified, with...
Read Full Story: https://www.socialmediatoday.com/news/facebook-provides-updated-overview-of-its-verification-guidelines-for-faceb/606036/
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