H Code's Leadership in Multicultural Marketing Bolstered by Falfurrias Capital Partners Investment - Business Wire

Following consistent exponential growth, H Code will be able to accelerate and scale the development of its platform to forge stronger, authentic connection with Hispanic, Black, AAPI, and LGBTQ+ consumers for brands and build solutions for new audiences

SANTA MONICA, Calif.--(BUSINESS WIRE)--H Code, the largest multicultural digital media company in the U.S., today announces that it has secured a capital investment by Falfurrias Capital Partners (FCP), a Charlotte-based private equity firm focused on growth-oriented, middle-market businesses. With this infusion of capital, H Code will be able to accelerate the development of its tech-enabled advertising products and robust suite of proprietary data and dedicated research solutions that lead to stronger understanding and connection with Hispanic and Black consumers and new consumer segments.

“As the diversity of thought, race, and ethnicity continue to become more integral to our daily lives, H Code is well-positioned to solidify ourselves as the leading tech-enabled multicultural digital marketplace.”

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This investment will further offer H Code the resources to scale its content studio, publisher network, and Intelligence Center, its proprietary research solution that derives insights from the largest multicultural digital panel. By bolstering these solutions, H Code will unlock further unique opportunities for impactful storytelling to multicultural audiences.

Stemming from its origins as a Hispanic-centric...



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