Networking, Outreach & Social Media: One Black Business Owner’s Formula for Success - Black Voice News

Breanna Reeves |

India McWhorter married her husband in 2009. She planned and put on the wedding by herself. She was only 20 years old.

Planning and executing her wedding inspired India to start her own business doing something she loved. She immediately created a plan that would allow her to launch it.

“I got a ‘9 to 5’and my goal was, I would start saving up so that I could purchase the inventory that I need. So, long story short, the goal was a three year plan: get what I needed, start buying products and then I would leave,” India explained. “I ended up staying at my job for seven years and the short-term goal went out the window.”

India officially left her position in the Human Resources Department at the Los Angeles County Metro Transit Authority in March 2018.

“I would say the push for leaving my job was kind of life. Life happened. And, it forced me to reevaluate where I was and was I doing what I wanted to do in life,” India said. “And I decided ‘no.’ I wasn’t happy with my decision and I reminded myself that I started the job to start a business.”

After talking with her husband and creating a game plan, India got her license, her business name published and filed the proper paperwork to officially register her business.

Twelve years later, India Camille Events is a growing event planning business based out of Jurupa Valley, but operating throughout southern California.

Utilizing Social Media for Business Growth

“I made some connections through Instagram, reached...



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