The Trinamool Congress has its eyes set on the 2024 general elections after retaining West Bengal in the fiercely fought assembly polls this year. The party is looking to increase its footprints in other parts of the country starting with the north-eastern states. But the TMC wants its digital footprints everywhere. And that is why on Thursday, the party began its journey on the Koo social media platform.
Welcoming West Bengal chief minister Mamata Banerjee’s party on the site, Aprameya Radhakrishna, CEO and co-founder of Koo, said, “Koo extends a warm welcome to CM Mamata Banerjee’s party — All India Trinamool Congress (AITC) — to Koo. We believe that this will enable the people of Bengal to listen to the TMC’s developments and plans. In a short time, Koo has crossed 10 million downloads and we look forward to more people joining the platform.”
Koo, seen as India’s alternative to US-headquartered microblogging site Twitter, has seen a surge in popularity in recent months. This comes against the backdrop of repeated disputes between the Indian government and Twitter over the content on the platform. For instance, the Centre took issue with the site in February after it failed to take down accounts and posts accused of spreading misinformation about the ongoing farmers’ protest. Following this, several ministers promoted Koo and its downloads shot up. The yellow-coloured Twitter lookalike is Bengaluru-based and was founded by Aprameya Radhakrishna and Mayank Bidawatka in...
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