eToro Group Ltd, a Hoboken-based multi-asset investment platform that empowers people to grow their knowledge and wealth as part of a global community of successful investors, announced the appointment of Lule Demmissie to the role of US CEO.
In the role, Lule Demmissie will be in charge of creating a strategic business vision for eToro’s entire US business, helping build a customer-centric platform to drive adoption. In addition, Lule will lead eToro’s US operations, including overseeing the company’s expansion and investment within the region, operational infrastructure, marketing, investment thought leadership, corporate governance, and compliance, as well as its regulatory affairs, risk management and social responsibility sectors. Lule will preside over all eToro’s US entities.
Shalom Berkovitz, eToro group CFO and deputy CEO, said: “I am delighted to announce the appointment of Lule Demmissie as eToro’s US CEO. The US market is an essential part of eToro’s trajectory and strategic future and Lule’s unique blend of innovation in fintech, brand expertise and operational excellence is an important addition to the eToro leadership team. Lule brings with her a passion for investor behavior, agile product development and an appreciation of behavioral science and design thinking in shaping user-centric experiences. She is a long-standing advocate for empowering everyone to take control of their financial futures which aligns perfectly with eToro’s global vision. We are...
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