By David Buchanan, Social Senior Account Manager at Loud Mouth Media
Social media has been one of the greatest influences of the last decade. It’s popularity has soared with the general public, and the retail industry has embraced it as an essential marketing tool. This is especially true of the last 12 months, where social media platforms played an integral part in one of the most challenging times the retail sector has ever faced.
With stores shut to the public in line with COVID-19 restrictions and lockdowns, social media allowed retailers to keep trading, engaging, and interacting with customers – so much so, online sales are predicted to grow by around 3.4 trillion by the end of this year. So, as a retailer, how can you gain the most from social media and evolve your online presence?
Retailers arguably have the most to gain from social media marketing, and contrary to popular belief, social media isn’t killing retail but instead giving it the chance to evolve.
An omnichannel social presence is key
Social media is a powerful tool for retailers as it allows them to engage with people throughout the customer lifecycle; but as with any strategy, it’s not without its challenges. To make the most of your campaigns, it’s crucial to understand what works for retailers and what brands need to do to map out that important customer journey. The best way to get in front of your customers wherever they are, whenever? An omnichannel social presence.
Retailers can’t afford to stick...
Read Full Story: https://www.globalbankingandfinance.com/social-media-the-top-channel-for-retail/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.