Do I hate social media? No. Do I think small businesses need social media? Also no.
That’s a wild perspective for a small business marketing specialist. It also seems hypocritical, because I use social media, and the vast majority of my clients use social media.
The question though, is whether they need social media. Need is very different than want or use.
First, A Caveat
Some small businesses may indeed decide they NEED social media, especially if you’re selling products. In that case, social media might even be foundational to your business. But in that case, you’ve turned your social media into a sales channel, which is quite different.
I think of my local stationery shop and its gorgeous Instagram feed. I see a thing I want on their feed, and I buy the thing. I don’t need further conversion. That’s not social media marketing, that’s sales.
If you sell high ticket items, products that take further consultation, or services, social media is not a sales channel. It’s a marketing tactic, and at that point it’s a nice-to-have, not a necessity.
If It’s Working, Keep Doing It
If your social media is bringing in the business, then of course keep at it.
If you enjoy using social media, then by all means, leverage your social profiles to generate leads for your business.
BUT. If you don’t enjoy or have time to use social media, then why on earth would you choose it as a marketing strategy?
There are so many marketing strategies out there that no single small business can...
Read Full Story: https://www.business2community.com/social-media/1-social-media-platform-to-quit-02429283
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