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What does Danny Devito have to do with the future of social media?
The actor appears alongside rapper/actress Awkwafina in an ad campaign for Discord. For the uninitiated, Discord is a messaging app designed for creating communities. Dubbed the "anti-facebook," Discord has aspirations to be the future of online communities. Traditionally associated with gamers, their first major ad campaign is part of an effort to expand far beyond those roots. In short, Discord is looking to go mainstream.
The six-year-old company has grown quickly. Discord has over 150 million monthly active users. Popular creators and influencers have rabid Discord communities. Digital events are using Discord as a way to host Q&As and discussions. Some companies are even eschewing Slack in favor of Discord. However, the app is most commonly used amongst close groups of friends. According to a recent interview, 90 percent of Discord servers “have less than 15 people, and that makes it more intimate.”
Discord’s campaign is perfectly timed
More people are congregating and communicating around smaller, private online communities. Particularly younger consumers. According to Harvard Business Review, “even before Covid-19, Gen Z was eschewing traditional social media for 'digital campfires,' more intimate online destinations where they private message or connect either in micro-communities or larger shared experiences.”
So what’s prompting...
Read Full Story: https://www.entrepreneur.com/article/379290
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