In these days of pandemic frustration, some people have found that a way to while away the time is to deep-dive in the world of social media. It presents, for them, a distraction. They get to experience the dramatic and unprecedented changes the world is going through together with other people and perhaps take some comfort that, while they may not all be together in the same boat, they are nevertheless all together in the same storm.
If you are one of these people, have you noticed that what started out as harmlessly following a community of people, who were, like yourself (inexplicably hoarding toilet paper, and buying copious amounts of flour for online food demonstration videos) somehow become all about following influencers and craving their lives? What was originally about ensuring that you got through the approaching Zombie Apocalypse with just enough food and Charmin tissue for yourself and your family somehow morphed into coveting the seemingly glamorous lives of Facebook friends, Instagram models, make-up artists and fashion bloggers.
How were these people renovating their apartments, and then taking to their social media platforms to show the envy-inducing big reveals? How were they able to post on-trend outfits of the day each day? Where were they going? And when travel restrictions had eased somewhat, how were these people embarking on exotic early-summer holiday getaways (wait, did she just kiss a giraffe at a game reserve in South Africa?) and posting the...
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