Social media managers share what their careers are really like
The Drum’s social media executive Amy Houston speaks to her peers about their varied paths into the world of social, the (brutally honest) best and worst aspects of the job, and what they had wished they had known before logging on.
Social media is constantly evolving, which means working in this field can be extremely exciting and at times a little chaotic. There is so much that goes on behind the scenes: copywriting, content creation, community management, reports and, you know, a constant fear of being trolled. All jokes aside, for a creative type of person, the opportunity to be able to brainstorm new content ideas and execute them is very satisfying. In this industry, I’ve found that you need to be vocal, make your passions known and be confident in your skillset.
Like many of my fellow social media managers, I shimmied my way into the online world in a weird and wonderful way. The condensed version is that I began studying textiles at art school and ended up working as a photographer, which latterly became intertwined with overseeing various social media campaigns. My career path hasn’t been linear, which has been both refreshing and daunting at times.
Rebecca Anderton, head of social, The Manc Group, echoes this sentiment when I ask about how she began her career.
“I studied TV Broadcasting at university and quickly landed a researcher role at ITV, which I immediately realized wasn’t for me, and neither...
Read Full Story: https://www.thedrum.com/opinion/2021/09/06/social-media-managers-divulge-what-their-careers-really-entail
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