We look at which platforms offer the best opportunities for the charity sector in 2022
The number of social media users in the UK increased by 2.3million and the role of social platforms in our lives has shifted fundamentally through the pandemic.
Social media has been an important comms channel for many years, but it is beginning to take centre stage for fundraising and service delivery, too.
Trends to look out for include the rise of live and on demand content, social fundraising, social commerce and bigger roles for audio and messaging in digital strategy.
What’s new on the social platforms in 2022
The classics
Twitter is used by 25% of the UK population and continues to be a place where charities can connect with the journalists who hang out there and can help cut through the daily news cycle.
Facebook is used daily by 44% of the UK population. During COVID-19, Facebook’s charitable giving tools and groups have supported a significant shift to digital for individual giving and virtual events activity.
Nick Burne, CEO of Give Panel – a tool that supports Facebook fundraising – recently posted an image of 13 organisations raising 500,000 or 1,000,000 from a single Facebook fundraising event.
Social fundraising has started to emerge as part of the answer to the age-old question, ‘how do we attract younger donors?’ 31% of adults aged 18-24 have taken part in a social media fundraiser since the pandemic (compared to 18% of the general population).
2022 could be an explosive...
Read Full Story: https://charitydigital.org.uk/topics/social-media-platforms-to-watch-out-for-in-2022-9167
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