As corporate culture progresses, there seems a newly found notion that companies don’t ‘own’ employees as ‘assets’ as they perhaps used to. And likewise, employees are not ‘chained’ to their companies and are less fearful about speaking up should they not align with company values or actions.
During an interview with PRWeek last year, Edelman APAC’s employee engagement chief Adrian Warr told us:
"You hear that old adage: 'employees are our most valuable asset'. I think what they often mean is that employees are their most expensive asset and we should pay attention to them, whereas I think you've got to see employees more as customers, and certainly as humans. The dynamic has changed. It's not a master-slave relationship anymore. It's a product and customer relationship between employee and employer."
Warr added that the same way a company or brand might run a consumer-facing campaign to sell a product to its customers, a company should treat its employees with similar care and understanding.
However, not all companies feel similarly. Last week, Hong Kong beverage company Vitasoy was reported to conduct background checks on its employees and their families; these checks include personal information such as association memberships outside of work. Stand News reported that some employees who have worked at the company for over a decade said the new requirement has made them panic.
Rachel Catanach, president and senior partner, Greater China, at FleishmanHillard, told PRWeek...
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